Integrated Marketing Communications Project

One of my favorite class projects was the IMC project we did in my Integrated Marketing Communications class. We looked at different types of marketing used by Sephora through their Integrated Marketing Communications. Teaming up with Jessica Jabin, we explored marketing strategies to give helpful insights to our audience. We learned about the impact of strategic marketing and then we were asked to pick another brand to create our own campaign and creative brief. I chose the brand, Coach, and had lots of fun creating three different ads for the company.